Welcome to the final installment of the Superfan Series! In the previous sections, we covered the importance of connecting your story with your customer stories. From there, we identified ways to connect with customers through personalization, as well as how to exceed expectations. It’s now time to focus on the “R” in the S.U.P.E.R. System—repeat. As you learn to repeat the superfan process, you also learn how to improve your reputation and revenue.
Automate Your Customer Feedback
First, you need to learn how to automate your customer feedback. Let’s face it: as a professional, you only have so much time in the day. If you’re always thinking about your to-do list, it’s easy to lose track of smaller tasks that don’t seem as essential. However, as Elizabeth Arden said over 100 years ago, “Repetition makes reputation, and reputation makes customers.”
Our consistent and repetitive actions provide our customers with insight to our work ethic, and can improve the overall customer experience. Many of our actions are also easy to automate. For example, you probably don’t want to leave it up to memory to ask a customer about their experience. Their feedback is much too important to take the chance of waiting too long or missing your opportunity.
By automating your requests for feedback at every stage of the customer journey, you learn in real-time. This equips you to serve your customers now rather than in the future. You not only get better at what you’re doing, but you’re educating yourself on potential problems and staying proactive. According to Forbes, 84% of businesses that invest in the customer experience see their revenue go up. With a statistic like that, it may be time to automate your experience.
Continue Sharing Your Customers Voice
Next, while being repetitive and consistent in the way you share your story is important, this is one sided. You also need to focus on the repetition of your reputation. How are you sharing the things your customers say about you? How can you utilize your customers’ voices?
Brian Koslow says it best, “There is no advertisement as powerful as a powerful reputation traveling fast.” In this day and age, this goes back to automation. As a professional, you want to take advantage of every single positive review. Be proactive and share these reviews where potential and existing customers may be looking for you. Here are a few great places to share feedback:
- On your website
- On social media
- Through your email outreach
- Within search results
- On your marketing materials
Your customers want their voices to be heard, and sharing great feedback powers your reputation. Not only are future customers more likely to share their own feedback, but you’re building essential trust. Every single customer you have can create more customers, so never be afraid to ask about their experience. By encountering these trustworthy customer voices, you create real-world referrals.
Put the Super System to Work
It’s time to apply what you’ve learned through the Superfan Series to your own business. No matter your industry, the S.U.P.E.R. system is designed to turn passive customers into brand evangelists. Now that you know how to position yourself in a place of trust and authenticity, you can put your own superpower to use.
To take your business to the next level, use our free Superfan Playbook to get started. By identifying what makes your offering and skillset stand out, you learn to create a voice that resonates with your ideal audience. For more hands-on help creating superfans, Experience.com is here for you every step of the way.
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